Barnes & Noble has had this book in their "Science" section (unlike their other "2012" books, in their "New Age" section) -- Borders has had it in their "Magical Studies/Other Divination" section.
"The Mesoamerican Long Count calendar forms the basis for a New Age belief, first forecast by José Argüelles, that a cataclysm will take place on or about 21 December 2012, a forecast that mainstream Mayanist scholars consider a misinterpretation.
"12. ^ Susan Milbrath, Curator of Latin American Art and Archaeology , Florida Museum of Natural History, quoted in USA Today, Wednesday, March 28, 2007, p. 11D.
'For the ancient Maya, it was a huge celebration to make it to the end of a whole cycle,' says Sandra Noble, executive director of the Foundation for the Advancement of Mesoamerican Studies, Inc. in Crystal River, Florida. To render December 21, 2012, as a doomsday or moment of cosmic shifting, she says, is 'a complete fabrication and a chance for a lot of people to cash in.' (Quoted in USA Today, Wednesday, March 28, 2007, p. 11D.)" -- http://en.wikipedia.org/wiki/Mayan_calendar
(We know, mainly, our own time and place -- the future remains to be seen.)